AquaBuddy
Fishkeeping Made Simple
Overview
Tools Used:
Figma | Photoshop | Illustrator
Aquabuddy is a mobile app created to make fishkeeping easier and more responsible for beginners. Working in a pet store, I often see newcomers struggle with mixed advice and a lack of clear guidance. This project aims to simplify the hobby through an intuitive digital experience that teaches essential care and encourages responsible fishkeeping.
Problem:
Many new fishkeepers struggle to maintain a balanced aquarium due to scattered information, conflicting advice, and a lack of clear guidance. This often leads to poor fish health, wasted money, and frustration that can discourage long-term engagement in the hobby.
Goal:
Design a mobile experience that helps beginner fishkeepers understand what’s happening in their tank and confidently know what to do next
Research & insights
Observing beginner aquarists in person uncovered three key challenges:
Information Overload:
Many fish-keeping apps overwhelm beginners with complex technical information, making it difficult to determine what factors are actually important for keeping a tank healthy.
01
Numbers Need Context: For a beginner, pH, KH, ammonia, nitrites, nitrates and chlorine are useless on their own. Users must understand the importance of a reading for their tank and know what to do next.
02
Beginners Need Confidence, Not Just Information: New fishkeepers are often worried about making mistakes that could harm their fish. Aquabuddy gives users assurance, explanations, and practical recommendations to help them feel confident managing their aquariums.