Kimchii National
This fictional brand explores how visual design can communicate culture, energy, and personality. Kimchii National is a fun and vibrant streetware concept inspired by Korean identity, brought to life using charcacter design, solid typography, and creative branding applications.
Company Values
Sustainability
Materials such as organic cotton and bamboo fibers are used to encourage low-impact production. This effort defines not just the clothing and accessories, but also the brand's identity: bold, ethical, and forward-thinking.
Authencity
Kimchii National’s visual idenity was created through origival sketching and creative expirimentation. Each design choice relfects an approach that’s based on an idea, rather than templates.
Affordability
Customizable streetwear that is affordable without losing quality and style. the company’s visual identity reflets this balance, offereing felxibiltiy and strong visuals.
Premlinary designs were crucial in determining the Kimchii brand. The variety of characters, logo forms, and dripping asthestics that were considered throughout these prototypes eventually became key elements of the primary designs.
Wordmark
logomark
